STORE MEMORY ON YOUR OWN 2018 VER.

Playing Cards, Printed on paper

The inspiration came from my concern of the problem of ‘transactive memory,’ where people became addictively reliant on technology as a reference of knowledge and not their own brains. I wanted to alert people of their lack of awareness of their surroundings.I once tested this set of playing cards on my friends. They are surprised of how they forgot simple, personal questions such as ‘grandparent’s birthday’ and are guilty and anxious of it.

BTCLULU - Logo and APP Icon Design

BTCLULU is a revolutionary cryptocurrency Option exchange that can trade Ethereum(ETH), USDT, BCC, EOS and more against Bitcoin (BTC) pair. This is an official App of BTCLULU that provides you easy, safe and fast digital assets trading experiences.

BTCLULU is a global leading blockchain-based asset financial services provider. Founded in 2017, team members are professionals with years of industry-leading security practice and operation experiences. With the most credited customer service system, BTCLULU is aiming to be the world-class brand. The headquarter is in United States with intensive networks in Asia-Pacific, Europe, and North America.

Sustainable Branding - Therefore, Zero

Before moving to Mars, how can we make space in our one and only Earth? How can we reduce the amount of our daily waste? It is hard to avoid it completely, so let’s just start counting the numbers down to zero by a simple change in life.

Everyday — just in the United States of America — we produce around 63,000 trucks filled with plastic waste. In every minute, there will be nearly two million plastic bags been used and soon be discarded in the world. If we continue like this, we will need to triple the size of Earth in the very near future.

Therefore, Zero has been founded as a sustainable design studio by a team of designers, who want to explore ways of creating novel package designs that are both ethically and aesthetically pleasing. The designers want to motivate the general public to live a sustainable life by experimenting with package alternatives using zero-waste materials. As an inspiration, Studio Zero showcases several experiments — like a dissolvable tea bag and a container made of Lotus leaves.

To initiate the urgently needed discussion, studio Zero has developed a manifesto that is published on the website. It helps us reducing our waste by applying small changes of our behavior. If only a hundred people join this movement every month we will reduce the amount of waste considerably.

Therefore, zero is more.

sunkist education - Logo branding

Sunkist Education was founded in 2017 New York, New York. Mainly focusing on school preparation test includes but not limited to GRE, TOEFL, SAT and etc.
Sunkist Education want to create a warm community for Mandarin Speaking students in New York City. As the same time an efficient and flexible schedule to keep-up with this fast pace city.

Efficient, Flexible and Warm
Project with Overice >>>> https://sk.education/

WANKAPU

Japanese Type Design, Branding Screen print on Noren (Japanese Curtain)

Designing for a Japanese restaurant based in Greenpoint, New York.



“Wanpaku is a Japanese restaurant in Greenpoint with a nice-looking minimalist space, friendly staff, and a bar in the back called The Hidden Pearl. They have a bunch of small plates, including some very good Japanese fried chicken and salmon tartare with a raw quail egg. Feel free to skip the pork bun and fried oysters, but we’d suggest not skipping the tonkatsu curry. It’s great.” — Byran Kim, The Infatuation

China Now - Logo and VI Design

China Now is a leading Australia-China market research and consulting firm that provides a wide range of services for Australian brands. By analyzing brand’s positioning, KOL, and marketing strategy, China Now will cooperate with next Australian “Hero Products” and empower them to succeed in China.

Since China Now has deep roots in China and is looking to stand out in Australia, a calligraphy style is incorporated into the design for their logo. Additionally, gold was chosen to be the color for branding across all platforms to reflect wealth in Chinese culture.



Project with Overice >>>>> https://www.chinanow.com.au/

YUAN SU - Branding

Being "Original" as the same time being well "Processed "

The simpler it is, the more detailed it is.



Other Sizes



原塑 —— 簡單地用心。